Blog
UGC blog for brands and creators
Fewer doubts. More doing. Short guides to prepare your portfolio, pitch brands and organise your next project.
For brands
UGC that sells, explained.
8 articles
01What is UGC
So what is UGC?
Content with a real person’s face, made for your brand.
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02Meta ads
A video that sells in the feed
Format, hooks, captions and the metrics that matter.
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03Usage rights
The video is yours, but how far?
Channels, timeframes and exclusivity, before you sign.
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04UGC vs influencers
Buying the video or the audience?
The differences and when each one makes sense.
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05Ads
Her name, your ad
How partnership ads and Spark Ads work.
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06Hiring
Choosing the right creator
From the brief to the questions to ask before you sign.
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07Conversion
The video isn’t selling. Now what?
Ten reasons UGC doesn’t convert, and how to fix them.
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08Brief
A UGC video brief for an app
What to agree before writing the script and filming.
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From zero to your first brand.
3 articles
01Getting started
I want to start UGC. What’s next?
The first steps from a good intention to your first example.
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02Portfolio
A portfolio brands choose
What to include, how to choose videos and make contact easy.
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03Brand outreach
Your first email to a brand
A short, specific pitch connected to the brand’s business.
Read articleYour next project
Let’s put a face to your brand.
Tell me what you want to show. I’ll help you find the story.